“With twenty years of exhibitions, installations, restaurants, gigs and monasteries at FUORISALONE, we felt it was time to surprise ourselves and our customers with our first ever appearance at EUROLUCE – the world’s pre-eminent lighting show at the heart of the biggest and most important design show: Salone Internazionale del Mobile”. (Tom Dixon)
“This year we want more. Much much more. More colour, more variations, more unexpected combinations in floor lamps and chandeliers, table tops and textiles to give our design afficionados a deeper, wider palette of opportunity to help build perfect interiors. More flexibility in where we can illuminate and how we design, so that’s why we call this year CHOICE. The essential skill in the construction of special spaces requires judicial choices. So, we worked and worked to open up the collection to this unexpectedly vast series of possibilities.” (Tom Dixon)
“After 3 years of continuous uncertainty, volatility and economic hardship brought by COVID, we're going back to our original roots; focusing on creativity, innovation, and... CHOICE. Our idea behind our new CHOICE campaign is to give the market a glimpse of light and inspire the world to play and be creative again. Our team has worked hard to create a robust supply chain that can offer unprecedented number of possibilities and combinations that we can deliver to the market in record speed.” (Hans Hoegstedt, Tom Dixon’s CEO)
Gabriella Ruggieri for 1blog4u
Gabriella Ruggieri for 1blog4u