FAO Schwarz since 1862
The newest FAO Schwarz toy store spans 3 levels with over 600 square meters of signature toys, interactive experiences and shops crafted to offer a world of wonderment for parents and children alike.
More than a toy store, FAO Schwarz is a place of imagination and discovery. Guests to FAO Milan are welcomed by classic plush creations, the iconic FAO clock tower - with a new activity just for Milan - and a whimsical centerpiece of sparkling balloons floating skyward. Beyond the clocktower and rocket ship, a journey of discovery begins, with many new toy brands being launched in Italy for the first time, and some well-loved toy brands come to life with unique new experiences.
The Man with a child-like wonder…
Frederick August Otto Schwarz dreamt of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world.
His dream became a reality, and today, as the world's most iconic toy store, it has provided wonder and excitement to families for more than 150 years.
More than a toy store
A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors.
Over the years, we continue to create new, lasting memories for generations of children and nostalgic moments for adults alike. (www.faoschwarz.com)
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