During the Milano Design Week, we took our friend Maria Elena Savini, designer of the LussoMediterraneo brand, to visit the Formitalia Luxury Group stand at Salone del Mobile, taking advantage of the exquisite kindness and welcome of our friend Bruno Baglivo, art curator for “MIRABILI Arte d'Ahabitare”. (The original and brilliant idea of MIRABILI, born in 1986 from an idea of Sergio Cammilli, is now carried on by the brothers David and Gianni Overi of Formitalia Luxury Group who in 2002 bought the brand).

For those who do not know, the art curator is the one who takes care of the entire organization of the art exhibition within cultural centers, museums, foundations, galleries, trade fairs such as the Salone del Mobile. It takes care of contacting the artists, choosing the works, set up the space where the exhibition will be held. It also finds the necessary funding for the realization of the events and manages the promotional campaigns. Why did I want to emphasize this? Because there are ingredients (in my opinion) that it is not obvious to find in this difficult profession: education, courtesy, kindness and not making promises that cannot be kept. Here are the peculiarities of Bruno Baglivo. Am I biased? Yes, I know. But those who know me know that I also know how to shut up.

Gabriella Ruggieri for 1blog4u

The path undertaken for over 16 years with the partner FORMITALIA Luxury Group in the production and distribution of the Tonino Lamborghini Casa collection around the world, presented again this year at the Salone del Mobile 2023, continues unstoppable and with even more determination.

A unique spirit permeates every product conceived, designed, and created by TONINO LAMBORGHINI Casa. It is the ability to innovate while remaining faithful to a tradition of elegant and gritty shapes at the same time. That passionate research that synthesizes an indelible heritage of Italian style in the world and speaks the inimitable language of creativity and engineering, elegance and technique. It is the passion that drives TONINO LAMBORGHINI’s collections. In the design, in the search for details, in the desire that only a prestigious brand can ignite. Collections designed for people who have character and love to stand out (www.formitalia.it)

History of the brands

The history of Formitalia, led by brothers David and Gianni Overi, is a story of successful  objects  ond  winning  intuitions that have become a true total living system completely MADE IN ITALY that goes as far as  furnishing  prestigious  villas  in  the  most exclusive locations  and  creating  hotels and residential projects  all over the world. In recent years, the commercial growth of FORMITALIA Group and its licensed brands, Tonino Lamborghini and Aston Martin, has followed a distribution strategy through a network of boutiques and shop-in-shops located in luxury centres in over 50 countries worldwide. FORMITALIA Luxury Group is therefore today an important international group comprising prestigious brands and collections based on the idea of o total look lor the most glamorous and coolest home, office, contract and  personal accessories.

The FORMITALIA Group of furniture companies  was founded  by Graziano Overi in 1968, while the first FORMITALIA Luxury Collection  was   created in 1991,  namely the Boutique Collection designed by Paolo Gucci, characterised by prints and details recalling the world of horses, with prints of Arabian horse profiles made of pure silk from Como, and by metal and leather work carried out by Florentine craftsmen. This success has been achieved thanks to the in­depth knowledge of leathers,  the selection of the finest tans that are worked with crocodile and ostrich prints to emphasise the mood that has given the Formitalia brand its key imprint. All production was carried out mainly in Tuscany, in the cities of Firenze, Prato, Pistoia and Pisa. Formitalia focuses on leather and every possible use of it: from the living area to large and sophisticated bedrooms, the Formitalia style makes the home unique, precious, cosmopolitan, elegant, warm and welcoming.

In recent years, charm and luxury have been increasingly oriented towards minimalist and contemporary design. The richness of forms and the classic soul give way to a decidedly modern style, where essentiality is enhanced by refined materials and  exceptional finishes, distinguished by craftsmanship proudly Made in Italy. Satin-finished metals, natural stones, refined leathers and fabrics emerge from a context in which the design is characterised by extremely clean  lines that emphasise, now more than ever, the impeccable craftsmanship that has always distinguished Formitalia's collections in ltaly and around the world.

The choice ranges from metals with o light gold finish with a satin or polished effect, to marbles such as Calacatta Gold and Afyon, to natural stones such as white onyx; to woods with the essence of Canaletto walnut with a very natural effect or black ash with an open pore. All this combined with very soft Nappa leather treated with natural finishes, nubuck leather dyed with natural colours, exclusive fabrics, available in over 200 colours and  patterns (www.formitalia.it)


visit the Gallery (ph. Vaifro Minoretti for 1blog4u)